It Happened in Amherst
Students come and go, but some things never change. Explore U.S. college culture through the characters and conflicts of Western Massachusetts’ Pioneer Valley — straight from UMass student journalists.
Students come and go, but some things never change. Explore U.S. college culture through the characters and conflicts of Western Massachusetts’ Pioneer Valley — straight from UMass student journalists.
Episodes

Tuesday Jun 14, 2022
1. Talking Tiktok with College Content Creators
Tuesday Jun 14, 2022
Tuesday Jun 14, 2022
With one billion monthly users and a seemingly random algorithm-driven feed, the potential to go viral on TIkTok is high. In this episode of It Happened in Amherst, Sara Abdelouahed explores what it's like for college students to have their videos seen by hundreds of thousands of people on the enormously popular video-sharing app.

The Team
Meet the production team behind Season 1: Izzi D'amico, Olivia Marble, Ella Adams, Sara Abdelouahed, Emilee Klein, Catherine Hurley, Joey Aliberti, Rebeca Pereira, Dr. Kelsey Whipple

